Justin LaFayette

Managing Partner


Justin LaFayette is a Managing Partner and Co-Founder of Georgian Partners. Justin leads Georgian Partner’s investments in Bluecore, Integrate.ai, Kinnser Software, Kony, Polar, PrecisionLender, Signpost, Tealium, Top Hat, Turnitin and WorkFusion. Justin also previously led the firm's investments in 41st Parameter, Shopify, Silanis and Syncsort.

In addition, Justin sits on the Board of Canada Learning Code, a not-for-profit organization with the mission to provide 10 million Canadians access to meaningful technology education experiences by 2027.


Prior to co-founding Georgian Partners in 2008, Justin was Vice President of Strategy for Information Platform and Solutions with IBM Software Group. Previous to that, Justin was a co-founder of DWL, an enterprise software company that grew over 10 years to become a leader in master data management (MDM).

Contact Justin

(416) 868-9696

Areas of Expertise

Capital Raising


41st Parameter

In a world where people are increasingly reliant on a variety of internet-connected devices for everything from banking to booking travel to shopping, preventing online fraud and creating relevant customer experiences are constant and complex business challenges. 41st Parameter, the global leader in device recognition and intelligence, combines its patented technologies and years of expertise to identify devices without cookies, without compromising privacy or impacting performance.

Team: Justin LaFayette

41st Parameter was acquired by Experian in October 2013.


Bluecore enables eCommerce marketers to create and distribute personalized emails with the speed and precision not previously possible, dynamically reacting to customer behaviors and catalog changes in seconds. With more than 150 customers representing more than 180 high-end apparel, electronics, automotive and consumer brands, Bluecore delivers customer engagement and conversion at rates that defy industry standards.

Team: Tyson Baber, Justin Lafayette, Parinaz Sobhani, Emily Walsh, Margaret Wu

eSignLive by Vasco

Businesses of all sizes choose e-SignLive™ by Vasco when electronic signatures matter. Nearing one billion documents processed each year, e-SignLive™ is the most widely used e-signature solution in the world and ranked a leader by analyst firms Forrester Research and G2 Crowd.

Team: Hershel Harris, Justin LaFayette, Ben Wilde

eSignLive by Silanis was acquired by VASCO in October 2015.


Integrate.ai’s mission is to build a future in which AI enriches people’s lives while creating better, more valuable businesses. To do this, the company is building an AI powered platform for B2C enterprises that integrates with business processes to make customer interactions more natural and valuable. Founded by Steve Irvine, former Facebook executive, Integrate.ai is proud to be based in Toronto, Canada at the center of an exciting AI ecosystem.

Team: Jason Brenier, Hershel Harris, Justin Lafayette, Madalin Mihailescu, Michael Robinson, Parinaz Sobhani, Emily Walsh, Ben Wilde, Ji Chao Zhang


Kinnser Software provides web-based solutions that deliver clinical and business results for the home health, hospice and private duty industries. Headquartered in Austin, Texas, Kinnser serves more than 2,100 home health agencies, therapy companies, hospices, and private duty care providers nationwide.

Team: Jason Brenier, Hershel Harris, Justin LaFayette, Jon Prial, Michael Robinson, Ben Wilde

Kinnser Software was acquired by Mediware Information Systems in May 2017.


Kony is the fastest-growing, cloud-based enterprise mobility solutions company and an industry leader among mobile application development platform (MADP) providers. Kony empowers today’s leading organizations to compete in mobile time by rapidly delivering multi-edge mobile apps across the broadest array of devices and systems.

Team: Hershel Harris, Justin LaFayette, Jon Prial, Michael Robinson


The world’s largest publishers choose Polar to power, monetize and scale their native ads business. Polar has been focused on media platforms since 2007. Back before there were apps, tablets and mobile advertising, Polar was innovating, helping world-class media brands around the world transform the media industry with technology.

Team: Hershel Harris, Justin LaFayette, Ben Wilde, Margaret Wu


PrecisionLender is a web-based pricing management solution used by thousands of lenders every day to price over $13 billion in commercial loans and deposits each month. With PrecisionLender, loan officers finally have a tool they can use, in the moment, to have a constructive conversation that focuses on the borrower’s needs, and allows them to hand-craft a solution that works for both the borrower and the bank.

Team: Tyson Baber, Jason Brenier, Hershel Harris, Justin LaFayette, Emily Walsh


Shopify is a commerce platform that allows anyone to easily sell online, at their retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, a point of sale system to power retail stores and a card reader to process credit card transactions through a mobile phone.

Team: Justin LaFayette

Shopify went public on May 21, 2015.


Signpost is automated CRM for B2C businesses. The Signpost platform automatically tracks every email, call, credit card transaction and social media interaction between a business and one of its customers. Signpost’s automated marketing engine leverages this CRM data to send email and SMS messages that convert new customers and drive repeat business and word-of-mouth.

Team: Tyson Baber, Justin LaFayette, Michael Robinson, Emily Walsh


Syncsort provides fast, secure, enterprise-grade software spanning big data solutions in Hadoop to Big Iron on mainframes. They help customers around the world to collect, process and distribute more data in less time, with fewer resources and lower costs.

Team: Hershel Harris, Justin LaFayette

Syncsort was acquired by Clearlake Capital in October 2015.


Tealium is the leader in real-time unified marketing solutions, helping brands seamlessly integrate their siloed applications and data, and drive more profitable interactions across all digital touch points. Tealium’s open platform for tag management and data enrichment enables marketers to bring order to chaos and build better customer experiences.

Team: Tyson Baber, Jason Brenier, Justin LaFayette, Madalin Mihailescu, Liliana Panic

Top Hat

Top Hat is a mobile and web-based classroom response system that engages students and provides professors with real-time feedback on student understanding. Founded in 2009, Top Hat has been ranked as a top 10 app in the education category in Apple’s App Store. Using a BYOD approach, educators use Top Hat to conduct polls, quizzes, assign homework or run interactive tournaments.

Team: Justin LaFayette, Madalin Mihailescu, Margaret Wu

True Fit

True Fit is a data-driven personalization platform for footwear and apparel retailers. Hosting the industry’s most comprehensive data collective True Fit uses advanced AI technology to map the detailed style, fit, and technical attributes from clothes and shoes to the detailed preferences of millions of individual shoppers.

Team: Justin LaFayette, Michael Robinson


Turnitin is the global leader in evaluating and improving student learning. The company’s cloud-based service for originality checking, online grading and peer review saves instructors time and provides rich feedback to students. One of the most widely distributed educational applications in the world, Turnitin is used by more than 10,000 institutions in 135 countries to manage the submission, tracking and evaluation of student work online.

Team: Jason Brenier, Justin LaFayette, Michael Robinson


WorkFusion is committed to powering the digital transformation of work. We offer software products that let enterprise leaders digitize their operation, exponentially increasing productivity and improving service delivery. WorkFusion’s engineers, data scientists, designers, and customer teams are bound by a single purpose: to deliver enterprise-grade, AI-powered products purpose-built for operations professionals.

Team: Jason Brenier, Justin LaFayette, Parinaz Sobhani, Emily Walsh, Ji Chao Zhang