Jon Prial

Director of Market Insights


Jon Prial is our Director of Market Insights and a member of the Georgian Impact team. His focus is on market and competitive analysis, and he works with our portfolio companies on due diligence, market analysis for thesis development and strategic planning. He also regularly partners with our Investment Team on new opportunities and due diligence, looking at markets, market adjacencies and competition.

Jon has a strong interest in privacy and governance, and is skilled in market research, business development and strategy. He’s also a key contributor to our investment thesis work and the host of The Impact Podcast, which has been heard by thousands of entrepreneurs around the world since its launch in 2015.


Jon joined Georgian Partners in 2010, following a 32-year career at IBM. While there, he led the marketing strategy and initial execution for IBM’s entrée into the Linux market. In addition, he held executive positions in sales, business development and marketing in IBM’s Pervasive Computing Division. Jon also led the development of the company’s Information on Demand strategy and ran the Enterprise Content Management unit, driving the $1.6 billion acquisition of FileNet Corporation, including the corresponding integration strategy.

Jon also served on the board of directors for WAP Forum, driving the strategy for the transition to the Open Mobile Alliance.


Jon holds a BS in mathematics and an MS in computer science from Rensselaer Polytechnic Institute. He is also an Adjunct Professor of Executive Education at Northeastern University, where he teaches a class on how to sell technology to C-level executives.

Did you know?

Jon splits his time between Mount Snow, Vermont, where he skis, snowshoes, bikes and hikes, and New York City, where he takes advantage of theatre, food, family and culture.

Contact Jon

(416) 868-9696

Areas of Expertise

Market Research

Competitive Analysis

Marketing Communications

Sales and Business Development




Influitive, the advocate marketing experts, is based in Toronto with offices in Boston, Palo Alto and San Francisco. Today’s buyers are increasingly leveraging their peers’ opinions and Influitive helps marketers tap into this force with its innovative AdvocateHub platform and Maven mobile app. By capturing the enthusiasm of their best customers, followers and evangelists, marketers gain direct support for their sales and marketing programs.

Team: Nick Chen, Simon Chong, Jon Prial


Kinnser Software provides web-based solutions that deliver clinical and business results for the home health, hospice and private duty industries. Headquartered in Austin, Texas, Kinnser serves more than 2,100 home health agencies, therapy companies, hospices, and private duty care providers nationwide.

Team: Jason Brenier, Hershel Harris, Justin LaFayette, Jon Prial, Michael Robinson, Ben Wilde

Kinnser Software was acquired by Mediware Information Systems in May 2017.


Kony is the fastest-growing, cloud-based enterprise mobility solutions company and an industry leader among mobile application development platform (MADP) providers. Kony empowers today’s leading organizations to compete in mobile time by rapidly delivering multi-edge mobile apps across the broadest array of devices and systems.

Team: Hershel Harris, Justin LaFayette, Jon Prial, Michael Robinson


Terapeak is the leading source for consumer and product insights, analyzing more than 4.6 billion transactions per year and over $70 billion in online consumer spending to provide insights to clients from entrepreneurs to Fortune 500 companies.

Team: Nick Chen, Simon Chong, Jon Prial, Ben Wilde

Terapeak was acquired by eBay in December 2017.