David Poole

Director of Marketing


David is our Director of Marketing, responsible for content and product marketing. He leads all aspects of strategy and execution of our investment thesis content, using his expertise in pipeline marketing to ensure content is aligned to the wider pipeline strategy. David also works with the Impact team to develop go-to-market strategies for our products.


David has worked in the B2B space for over 10 years. Most recently, he led the client services team at Brainrider - a B2B Marketing agency - helping tech clients to leverage marketing technology, account-based marketing, and content marketing to build effective sales and marketing pipelines. Previously he worked as Product Marketing Manager at Cority leading go-to-market plans and conducting competitive and market analysis.


David holds an MA in Chinese Studies from the University of London, School of Oriental and African Studies and a BA (Hons) in Modern Languages from the University of Oxford.

Did you know?

David is obsessed with all things football-related and is a long-suffering Bolton Wanderers fan. He loves traveling and has lived for spells in Russia and China. David prefers to travel under his own steam and once walked across the UK.

Contact David

(416) 868-9696

Areas of Expertise

Content Marketing

Pipeline Marketing

Go-to-Market Strategy

Account-based Marketing

Product Marketing