The 9 Principles of Conversational Business [Presentation]
Conversational business is about using messaging apps, speech-based assistants and chatbots to automate communication at scale. It’s an opportunity to create natural, highly personalized experiences for your customers on the platforms they’re already using. It’s also something many of them have already come to expect.
But conversational business isn’t easy. Pulling off seamless, synchronous conversations with your customers across whatever channels they’re using is a tall order. That’s why we’ve put together “The 9 Principles of Conversational Business.” This SlideShare will give you a quick framework for how to approach conversational business. If you’re looking for more detail, there’s also a corresponding white paper available for download.